5 Reasons Your Business Needs a Website Today

1.30% of consumers trust businesses that have a website.

In this digital age, a website is one of the most powerful marketing tools. People in the US spend more than 20 hours online every week and use their mobile devices 5 hours a day. Nowadays, companies are expected by consumers to have an online presence (which includes a website). To them, companies that have a website look professional and trustworthy.

2. Visitors search online for businesses that offer the products/services they need.

For small businesses, one benefit of having a website is to be found by consumers who are looking for their products/services. For this reason, a lot of companies invest in a website that has search engine optimization or SEO: 97% of users search online to look for a local business and 93% of experiences on the web start with a search engine.

Surprisingly, Google has 3.5 billion searches on a daily basis and as of now, someone in the locality is searching for the product/service being offered by a particular company. However, it turns out that somebody else – not you – is getting the business.

3. Most consumers look for businesses and engage with them through their website.

65% of consumers use the website of a company to engage with the business. That is quite a big percentage. In addition, 93% of experiences on the web start with a search engine so companies should try to figure that out.

One more good reason for businesses to have a website is that based on a research, before consumers decide on purchasing, they use about three sources, in which 30% automatically strike a business considering they have no website.

4. 75% of consumers admit that they judge the credibility of a company based on their web design.

When companies do not have a website, consumers tend to doubt them. As a matter of fact, in 2019, 75% of consumers admit that they made judgements on the credibility of a company based on their web design. People will most likely do business with companies they consider trustworthy and they are able to check a company’s credentials, awards and reviews by means of a website.

It doesn’t mean though that a company can just go for any website design. If it has poor quality, it will not help. It only takes 10 seconds to make an impression on visitors and tell them what the business offers. Then, visitors will either stay longer or leave.

5. This is a way for consumers to get the answers they need immediately/

This is particularly true when it comes to B2B companies. People are directed to a site that tells them what they need to know. Also, they like instant gratification, meaning, when visitors land on a website, they expect their questions to be answered immediately like within 3 seconds:

What is the business all about?
What does it do and offer?
How can they contact the business?
This is a fast-paced world, where in consumers want to get the information they need instantly. This means a company’s website should have the answers to the above mentioned questions without the need for them to scroll down the page.

friendohealthsupplements made a real revolution in the industry.
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Important Points Regarding The Spam Score of A Website

These days, many youngsters want to become a blogger or video maker. The reason, you can earn money with ease, provided if you have the necessary skills. Let us say, you want to become a blogger. You are interested to have a blog, and then search on the internet to gain information on the domain authority, page authority and spam score. As is the human tendency, the human mind always wants to know the negative points and then go to the positive points. Did you also go through the same route? Did the topic ‘spam score checker’ attract you? Well, fear not, as you can gain sufficient information by reading this article on what is spam score level and more details.

Introduction

In short, it is a metric designed by the company, Moz to determine the difference between worthy websites (those which are following the correct guidelines) and the untrustworthy websites. Now, that does not mean, if a website has become spammy, it means that there is no other option. Even if a website or blog has got a high spam score range, with relevant steps and following the guidelines, the owner can reduce the spam score.

The spam score range guidelines are as follows –

Usually, the grade is given on a scale of 0 to 17. In normal fashion, if the number increases, the pattern spells positive, but in this situation, the trend is negative. So, zero means trustworthy and 17 means the worst trend.

Disadvantages of Having High Spam Analysis Score

Now, what does it mean if your blog has a high spam score?

Well, if you have an own home, and your kids play music to a high pitch, rarely any neighbour will complain. The reason, it is your own home. But when it comes to your blog, it is necessary to keep a tab on the Domain Authority, Page Authority and Spam Score of the website. The reason, you need to network with other website owners, bloggers and digital marketers to gain a good page ranking not only from Moz but also from search engines. And if you want to gain backlinks to your blog from authoritative websites, definitely they will look into your spam score before making the next move. Also, digital marketers, content creators will never give a thumbs-up when it comes to making partnership with blogs having a high spam average score.
The reason, if your blog has a high spam score, then their rankings will suffer a hit or go down. Worse, you may receive a penalty from the search engines for following unwanted practices.

What Should You Know Regarding Spam Score?

If your blog has a score of 0 to 4, then it is low risk. And if the score comes between 5 and 7, it is medium risk, but the level above 8 can be marked as dangerous. Yet, that does not mean, every blog having high spam score has followed practices against the guidelines set by Google or Moz. It can also be that the owner unknowingly followed some steps that have put his /her blog in bad light. However, others viewing the same blog will have suspicion and they may lose valuable partnerships or getting good links from authoritative websites.

How To Check The Spam Score of a Website

It is very easy to check the spam score of a website or blog. There are various tools online to check the number for free. While there are some where you can check only one blog, there are others where you can check at least ten blogs at a single time.

websiteseochecker.com
moz.com/free-SEO-tools
prepostseo.com/domain-authority-checker

Along with the Spam Score, you will also get information on the Domain Authority and Page Authority in many websites. There are some tools where you can get even information on inbound links and outbound links, but in this article we will focus on Spam Score.

Spam Score Level of Pages

In addition, you can also get Spam Scores for every page. If your website is new, there are chances you can see a zero for your spam score. But yes, the Domain Authority and Page Authority will also have the number of 1. If your website has a score more than 8, then there are tools such as Open Site Explorer where upon a click, you will be able to see the details. Please note, as already mentioned, it is not down the hill for your blog in case of a high Spam Score. You just need to follow certain guidelines and rectify the errors such as removing spam score backlinks from other unwanted websites. It may take months, but yes, it is possible to reduce your spam score to zero.

Let us first see the details of Spam Score.

Let us see the general tips on reducing the spam score level for your website or blog.

A. Low Moz Score

For a general thought, when do you get low scores for your blog? When you do not have great backlinks from authoritative websites. If you can gain links from the mentioned blogs/websites, this problem is solved but the challenge is time. You need to have a proper strategy to gain backlinks from these sites or blogs.

If you have got backlinks from websites which are not trustworthy, then it is possible to gain a spam score. You can set this right by getting backlinks from authoritative sources and websites. It is a challenge, but consistency and practice can make your website get the best links as per your niche.

B. You Have A Large Blog But Very Few Links

Do you have a large blog but very less backlinks? Then this will give a sign that your content is of low quality or your blog contains info on low quality products. After all, not many websites want to link to a website containing rubbish.

Please note, if you start a blog, it is necessary to have a proper backlink gaining strategy.

C. Back Link Diversity Contains To Only A Few Blogs

You may have hundred good backlinks from three authoritative websites. Then your blog will gain a spam score. The reason, as per Moz, it is necessary to gain backlinks from various websites instead of a hundred links from a very few.

D. Do-Follow and No-Follow Links

Remember, in backlinks, there are two types. One is the do-follow links which can cause a change in rankings and no- follows which do not cause much of an impact. For a healthy website, you need to have a combination of both do- follows and no-follow links in the proper manner. The ratio can be in the rage of 70 percent do-follows and 30 percent no-follows.

Also, there is one important point. If you have a number of authoritative websites with no-follow link pointing to your blog, then it means untrust. So, your blog may suffer a hit, and it can get a greater spam score level for your website.

E. Less Number of Links

This is easy to understand. Let us imagine, an important event has happened in your native place, by name – ANZ. Now to make your website come up the rankings, you give anchor text to only the specific keywords containing the phrase ANZ. If you have followed this step, naturally, the search engines would have demoted your blog. The reason – there are many hyperlinks targeting a specific keyword or term. Yes, there is no ratio on the number of hyperlinks connected to a word, but the range comes between one to ten percent. When it comes to Moz, if the percentage of links concerning a specific keyword comes to more than five percent in a blog, then this tool will slap a Spam Score.

F. Thin Content & Other Factors Can Lead To A Spam Score of a Website

Yes, you have a blog which is a representation of your skills, company and more. It is necessary that the blog be filled with vital information and others. If you have thin content of less than three hundred words in your articles and very few titles, then it is of little use to the search engines. Please note, you need to have more content, topics with relevant articles pointing to your niche. Then you can gain a high score.

Also, note, you may contain big articles, but if the content is not of good quality, then it may result in a high spam score level for your blog or website.

G. Site Mark-up

If there is one point which has been the most debated, argued in Spam Score, it is Site Mark-up. Yes, the normal SEO guideline mentions to keep the text in the web pages relation to code ratio to below 25 percent. The reason, a very low code can result in a not-so-good experience for the search engines and visitors. So, the Spam Score.

You can also use CSS and Java Script to enhance the experience of a reader on your website.

H. External Links

Let us say, you have ten categories in your blog. Out of them, only two categories have external links pointing to a large number of websites. This situation is known as “Link Farm” and can give the impression of manipulation to search engines. Many a time, these links are usually paid links, and Google can penalize your blog.

I. Large Number of Anchor Text in Pages

Are you a blogger who wants to give large number of external links in few articles? This technique is followed to give another website a higher score in the Domain and Page Rankings. But this practice can make the search engines levy a high spam score for domain of your own.

Although, there is no specific rule regarding the number of anchor text in an article or a web page, it is easy to calculate based on the pulse of a reader. Will you like an article, if every line in the article has an anchor text? No, right? So, create a rule as per the requirement.

J. Internal Links

You may have various categories or niche type articles in your website. But it is wise to give sufficient number of internal links among the pages. In other links, the web pages should have links to each other.

A search engine can definitely give a high score to a blog which has followed a clear internal link strategy. The reason, the search robots or bots crawling is made easy.
There are some bloggers who have websites mainly for commercial purposes. They might be part of private blogger networks and will have low quality content. Yes, they will have external links to another website. Search engines will seldom trust a website where articles are not interlinked to each other.

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8 Mistakes To Avoid When You’re Building A Website

When you decide to build a website for your business, there are so many things to consider. It can be confusing to deal with the conflicting information out there about what constitutes a useful website, as well as matching it with your own vision.

As you work everything out in your mind, try to avoid making these mistakes.

1. Ignoring the Rules of Accessibility

It’s very important to understand the rules of accessibility, not just so that differently-abled people can enjoy your website, but also to help search engines access your site better.

2. Including Irrelevant Content

From images to audio, to text, you want to avoid including any type of content that is not relevant to your audience and the message you want them to take away from visiting your website.

3. Contact Info Is Not Readily Visible

Nothing is more frustrating than wanting to contact a business but not knowing how. Don’t hide your contact information from your website visitors. It’s imperative that they can contact you.

4. Unnecessary Entry Pages

You’ve seen websites like this. The ones that you have to “click here to enter.” This is completely unnecessary. It can be an impediment to your audience finding the information they need, and is absolutely a problem for search engines.

5. Including Automatic Audio

Some websites have sound that comes on the moment the visitor goes to it, or if the cursor goes over it, but this is also a bad thing to do. Let your visitor choose when the sound comes on and goes off so that they aren’t irritated.

6. Not Updating SEO Regularly

Search engine optimization involves ensuring that the right keywords, headlines, sub-headers, and information are in each page, plus that you provide enough information off your page to help get links back to your page. Learn all you can about SEO to make the most of this organic means of getting traffic.

7. Too Many Graphics

Graphics are important for a website and add to the look, feel and mood of your website. But, you don’t want to have too many, because it will make your website load slower and cause your visitors to get tired fast.

8. Unorganized Navigation

Learn how people tend to look at websites. When they read paper, it’s left to right, but websites they read vertically and sometimes in an F pattern. If you can understand that, you can put the important information where they’re most likely to view it.

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5 Top Advantages of Promotional Tents for Events

Business Can Be Taken To Different Locations

Most companies conduct business and engage with potential customers by means of showrooms. However, the problem is, traditional showrooms are rigid and inflexible. If they want to let more people from other places know about their brand, it is best to rent or purchase a marquee tent, which is available at local event companies.

All they need to do is set up the pop up tent at trade shows, community fairs, markets or wherever their customer base is located. They will have their own space and use customized branding so consumers will remember their business.

Boost Engagement Using a Standout Display

Companies can network and engage with prospects at trade events. However, it can be hard to get the people’s attention when there are lots of other businesses around. Therefore, they need to do something to let their company stand above the rest of the crowd.

They can customize their event tents with colored walls of their choice and canopies. They can also print their branding in full-color text complete with graphics. High quality tents can draw more customers and provide them with an opportunity to market their brand and products.

When businesses participate in trade events on a regular basis, a marquee event tent can help a lot.

Tents are versatile and User-Friendly

A number of the biggest companies join extravagant traveling road shows that feature modified trucks and campers. This can be cost prohibitive for a lot of businesses. On the other hand, a tent can be a versatile and cost-efficient solution that offers most of the several advantages given by a motorized showroom.

Modern tents are not only safe; they are also easy to assemble using uncomplicated tools. Basic marquee tents can be assembled by only a few skilled team members, reducing costs in the long run.

Marquee Tents are Effective for Sponsorship

One of the effective ways to develop a brand is by engaging with a community. When a business entails some sort of sponsorship, it would be a great idea to rent a marquee tent for a single event or invest in a customized one to use for a long time. This can be used in community functions, sports events and local farmer’s markets, to name a few. When businesses are active in their community, using a tent with clear, visible branding can provide people with a shaded area during events.

They can optimize their marketing by means of creative brand exposure at sponsored events.

Promotional Tents Are Cost Effective

To minimize costs while keeping their business lean and agile, companies can rent or buy a commercial/event tent from their local event tent company. A marquee tent allows them to set up wherever they are, when they are hosting an event on their property or heading out on the road.

The features of versatile marquee tents include interchangeable canopies and walls, mounting solutions for decorations and lighting plus connecting structures that can create a bigger complex of tents for projects like trade shows.

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Important Factors to Consider When Creating a Website

Purpose of Creating the Website

When a website is built with a purpose in mind, this will let businesses have clearer goals that will enable them to improve the whole planning process. Website projects have different goals including building traffic and improving communications between a brand and its target audience.

Prior to developing a website, it is crucial to know the exact purpose of the website. Businesses should also know the best way to set goals and create a website that meets this ultimate purpose. These important things to consider will help them create a focus and support the whole project.

Web Design and Layout

The way a website is designed, in terms of UI and UX, psychologically affects the way people respond. There is nothing better than a remarkable online user experience. When a website is being developed, one vital factor to keep in mind is creating an appealing design. Clean, quality designs allow viewers to focus on valuable content displayed and the brand’s essence.

Typography

It is very important to understand the typography fundamentals for a website. Texts that are extremely big or small can have an effect on the viewers’ response to them. Fonts should be given close attention, choosing one that directly draws the target audience without compromise to the brand’s purpose.

Security

A lot of websites fall prey to hackers either because of ignorance or poor maintenance. Any website can become a victim of several threats including malware and viruses, among others, particularly due to the latest advancements in technology and constant updates that make websites open to many, different risks.

Performance and Speed

Even if websites have great content, visitors can be discouraged when they are slow due to functionality errors. An optimized website that functions fast can benefit from the following: increase in returning visitors/customers, higher search result ranking (that has an effect on traffic) plus efficient mobile performance. These should always be considered before building a website to make sure of an overall effective performance.

Target Market

It is also important for businesses to know their target market and customers’ requirements to build a website that addresses their needs. For instance, a website designed for fashion enthusiasts is far more different than a site built for engineering professionals. A clear understanding of the market specifications will give a clearer picture of the web design, colors, style theme, layout, call to action and content strategy.

SEO and Important Plugins

SEO is among the most important aspects of a website. Even with great content and other smooth functionalities, everything will be pointless if SEO is not given importance. Creating a website that has a clean SEO code will make it easier to be visible to the target audience.

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6 Elements of Web Design That Are Crucial to Success

1.Call to Action (CTA)

Customers get encouraged to engage with a business when there are calls to action (CTAs) on its website. For instance, words like “Contact us today” shows that a business wants to build a relationship with its customers. However, businesses should make sure that CTAs are relevant to a visitor’s level of engagement with the company.

When visitors are only starting to learn more about a brand, the company can ask them to subscribe to its email newsletter. On the other hand, loyal customers will probably like to join a brand’s loyalty rewards program. No matter what companies want visitors to do at their site, they should add a call to action on all their web pages.

2.Short Loading Time

Whenever people search information on the web, they like the loading time to be as quick as possible. Otherwise, they will leave the website at once. Testing their website beforehand will allow them to determine loading time problems, which can be addressed in time for the site’s release.

Providing customers with a great user experience will increase customer retention so it is best to evaluate a site’s loading time the moment it has launched. With short loading times, customers get the information they need when they need it. When a website fails to deliver, it will be left behind by competition.

3.Active Blog

An active blog enables customers to remain updated on the company’s events, most recent products and other industry-related info. It is an effective way to stay connected with them, particularly if the things that companies post encourage viewers to engage with their brand.

Updating their blog on a regular basis lets customers know more about their brand’s values and willingness to encourage communication. When they deliver fresh, relevant, engaging content to users, their brand becomes recognized, which makes them an authority in the industry.

4.Clean, SEO-Friendly Code

It is crucial for companies to have a clean, SEO-friendly code when they are creating new web pages or optimizing those that already exist. Improving a site’s code can boost the overall ROI (return on investment).An SEO-friendly code give a clean picture of a site’s content to guide search engine spiders.

WordPress and other CMS services offer plug-ins that can make the process of boosting search engine rankings and cleaning up code easier. Since WordPress does not require much knowledge on coding, it is a viable solution for companies that struggle to drive traffic to their sites.

5.Compatibility with Different Browsers

With the progress of technology comes the steady growth of internet browsers. It can be challenging to keep up with Internet Explorer, Chrome, Safari and Firefox, to name a few. In designing a website, it is a must to make sure that a website can be reached from different browsers.

A site should register well on the major browsers as well as the older versions. Ignoring this important step may disregard a big percentage of a company’s customer base. It can bring about unnecessary expenses to a developing business.

6.Navigation

When customers find it hard to navigate a website, they will leave and move on to other sites. To make navigation more appealing and efficient, businesses should review their site and look at it in the eyes of a new visitor. They should only choose sensible navigation streams.

Including a site map is an effective way to allow visitors to navigate more easily and search engines to crawl a site. In addition, streamlining navigation by removing pages that are not needed or do not perform can reduce load time, which in turn improves the quality of a brand’s online presence.

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Should You Go for Mobile Sites or Responsive Sites

According to statistics, using mobile devices to conduct searches online has considerably grown in the last two years. As a matter of fact, about 95% of mobile device users depend on their gadgets to look for local products and/or services. For this reason, businesses have to make sure that their websites register well on all kinds of devices to reach this increasing number of mobile users.

It is but wise for large companies with web presence to create a mobile-friendly website that can be clearly viewed from any device. So, when businesses plan to launch a new website, it is best to choose a responsive web design that is able to adapt to any mobile device.

Incorporated with Social Media

Nowadays, websites are required to be integrated with social media. Due to the latest technology, sharing information is now more convenient therefore; businesses that do not incorporate social media fail to benefit from the so-called modern day word-of-mouth marketing.

Social media paves a way for customers to promote a business’ brand, give reviews and be updated about the latest news on the company. Platforms such as Facebook, Twitter, LinkedIn and Pinterest make it easy for businesses to distribute their written and visual content like product images and brand videos.

Captcha Tests

Businesses that do not have ready captcha tests receive nothing but spam in their contact forms, website forms and comment sections. Such tests that come in the form of random letters and numbers typed before submission of a web-based form, spell the difference between humans and robots.

Including these short captcha tests in their contact forms will make sure that humans alone are able to utilize their site’s resources, which let them save both time and costs.

Efficient Security

As technology evolves, the latest, more advanced security risks have greater chances of compromising a website’s reputation. These include malware, viruses, malicious apps as well as the dangers posed by hackers. Websites have to prevent security breaches on the front and back ends.

Ecommerce sites and other websites designed to conduct online transactions require extra security measures to secure customer personal details. To reduce the possibility of browser-based risks, businesses should include SSL certificates in their websites.

While this is being developed, it is crucial to go over the security features added to the website’s framework and design. It is important, as well, to conduct security checks on a regular basis or else, hire the services of a provider for the job.

Customer Testimonials

Customer testimonials, just like offsite reviews, can be used to promote businesses. Including customer testimonials on a site will reveal more about a company’s products, services and customer commitment.

When companies have an existing loyal customer base, they can solicit some online reviews. In case these customers provide their recorded testimonials, this is the right time to make branded videos. The more sincere and detailed testimonials provide more chances of drawing new customers.

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Better Academic Outcomes In Small Schools

Small schools have great variety. We learned that we don’t need standardized schools — that kills the soul! In Chicago we saw fabulous small schools that were Afro-centric, schools that focused on phonics, fabulous small schools about whole language, small schools that are using the city as a place to investigate. Why? Because they were small, they were focused and they beat the odds on academic outcomes. Small schools are the single most powerful intervention that we can imagine for young people. And the evidence at high schools was even more powerful, as you’ll see in our report.

Learning Lessons

There are now data from 25 years on big mistakes we make when we’re reforming high schools. The data reveal these myths:

• Myth One: You can reform schools incrementally. Forget it. You never get to where you thought you were going. Despite your anxiety, work the hard issues up front; you cannot work your way into them. You cut too many deals if you ease off and make everybody happy in the beginning. And I see a lot of people doing that. I’ve seen too many schools start out saying we’re going to break big schools into small schools. They keep almost everything the same. And within three years, they end up with a couple of interdisciplinary classes. The bottom of the school — where failure is more evident — is never touched.
• Myth Two: You can keep the same infrastructure. We’re still going to have the principal, the 16 vice principals, all those deans for discipline, the boys’ deans and the girls’ deans. And department heads and counselors that are organized by an alphabet, and then classroom teachers, who are doing the real work. And what we’re going to do now, maybe, is take the department heads and make them the heads of the small schools. Forget it. This is a time for serious conversation. Where I’ve seen it done well, like in New York City, labor unions have been fabulously supportive. Yet, I keep hearing from management how labor won’t go for it, so they’re not willing to push the limits. You can’t keep the same infrastructure.
• Myth Three: You need a separate ninth grade. One lesson is don’t do a ninth grade school – a kind of vertical, horizontal thing. You just create another threshold, and then the students drop out after ninth grade. If you’re going to build a community, it’s nine-12. And you know what, the seniors do not molest the ninth graders. They help them!
• Myth Four: Veteran teachers are cynical. “Old” teachers can’t and won’t do what’s necessary, and their experience equals burnout. We have seen the limit of treating experienced teachers like they are dead wood. A bunch of schools in New York decided to hire young, excited, amazing young people from Brown and Wesleyan. And they’re all really, really smart. But it would have been nice to have some teachers who know something.
• Myth Five: Standards and standardization are the same. Standards are not the same as standardization. Small schools, by their nature, are very interested in being held accountable — which is one of the remarkable things about small schools. The parking lots aren’t empty at 2:00 p.m. Teachers hold each other accountable; they hold the students accountable; parents hold the teachers accountable; and everybody holds the parents accountable. Kids hold themselves accountable. Standards are not the same as being the same.
• Myth Six: Professional development has to happen from the outside. Teachers have an incredible amount of knowledge, if given the space to say what 20 years inside dysfunctional institutions has done to them. A relation between inside and outside expertise is fragile — and powerful.
• Myth Seven: Tokenism will solve the problem. Two more black faces in an AP class just doesn’t do it for me. You can’t just play with the top and color-coat. You’ve got to take on the whole thing. Whole-school reform is the point.
• Myth Eight: One of my worst nightmares is when people turn small schools into tracks. There was a school somewhere in America, where administrators decided that they’d have five small schools inside one previous big-school building. So one school was going to be the Special Ed school; one was going to be the Chapter One school; one was going to be the pregnant and parenting school; and one was going to be the language school, for the Latino kids. And then, one school was going to be the humanities school, to attract the middle-class white kids back to the school. That’s not what anybody ever meant by small schools. That is a fundamental distortion. Small schools are heterogeneous, and commit to figuring out how to bring the genius out in everyone.
• Myth Nine: The illusion that accountability means rules and surveillance of teachers and students. That is not accountability, that is oppression. Accountability comes from relationships and responsibility. That’s what small schools produce. You can’t hide. It’s a group of committed folks.

Accountability requires autonomy. A big mistake is not giving small schools the autonomy that they need to do the work that they need to do. Small school teachers, and parents, and community members are willing to be held accountable. But the only way they can be held accountable is if you give them the autonomy to develop the curriculum, to organize their time, to figure out their assessment system and the ways that they would measure student progress. We could always close down small schools if they don’t work. However, we don’t close down big high schools when they don’t work. Close small schools down if they don’t work, but first, give them time. Let them grow. Don’t make autonomy a gift that some schools can earn. That’s a setup. Make autonomy a beginning condition. Then put people under the light of surveillance if they screw it up. What we do now is put everybody under the light of surveillance, and it chokes them.

What’s Needed Now?

First, I’m very taken by this “metropolitanization” analysis. It’s a good idea, and very useful to document the space of injustice between what’s happening in urban areas and what’s happening just on the other side of the border. In education, we could easily do that. We could track who’s in Special Ed; who’s getting college-eligible courses; who’s in AP classes; what are the post-graduate outcomes; how much teachers get paid; what are the drop-out rates across our cities; and where are the certified teachers. And we could document pretty easily the redlining of public education.

Second, we need a theory of change. I don’t think it’s hard to imagine where we need to go. That’s not the mystery. How to get there is not so clear; and how to get there systemically is less clear. I’m tired of hearing small schools is not a systemic strategy. It could be a systemic strategy if districts figured out how to learn from small schools rather than crush them. So we need a joint strategy of internal-to-districts work, and external advocacy. There are teachers who are quitting because they won’t teach English only. There are teachers who are refusing to place kids in a bottom track. There are parents who are creating freedom schools in the South, and some of that is getting called home schooling. And not all of those people are our enemies. They are asking for inside help and external push. We need the combination of pilots and protests. We need the melding of internal reform and sit-ins. We need to be working both sides. This is what I mean by the politics of urgency.

Third, we need to offer support for teachers and parents and places not yet engaged in reform. Too many of our friends are teaching and working and committed to schools that haven’t yet done the work. What we can’t do is only go to the places where there’s sufficient energy for change or we will lose some of our most dedicated buddies and friends. I know many of us have committed to staying in places that are not “there” yet, and you’re doing God’s work. Thank you all.

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